words + future

Inspiration

A bit about our inspiration in naming this blog “Werd”:

WERD was the first radio station owned and programmed by African Americans. The station was established in Atlanta, Georgia in early October 1949. Jesse B. Blayton Sr., a well-respected businessman and accountant from Atlanta purchased it in the late 1940s, and hired his son Jesse Jr. to run it. Also hired was “Jockey” Jack Gibson, among the most popular black DJs. The station was housed in the Masonic building on Auburn Avenue, then one of the wealthiest black neighborhoods in the United States. Located in that same building was the headquarters of the new Southern Christian Leadership Conference, led by Dr. Martin Luther King. It has been said that King would beat the roof of the office with a broomstick as a signal to send the microphone down when he wanted to make public addresses.

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